How To Develop a Simple Marketing Plan For Startups I The Fotoblr – Digital Marketing Hub I
|Marketing Plan : The Fotoblr|
2 August 2016 – The Importance of Marketing: Marketing is an essential tool for the success of any company today, therefore nobody can say that marketing is not very much necessary for new business and startups companies.In digital marketing economy, we all need to focus on marketing because it works very fast. Even according to my observation and research that there are many startups owners don’t know much about marketing I mean in details, marketing strategy and how to make a better marketing plan for their launching process for their idea into an action plan? In many cases, we see that sometimes they have the best idea but due to less focus on the marketing budget, marketing strategies and limited knowledge about marketing background they get trouble. Here are some key points, which will help you for making a good marketing plan.
Brand Positioning and Development: Before launching of your business in a real market you have to do some market research and market analysis, in the beginning, you have to care about that what is your brand position? Do you have already some competitors? You have to start with benchmarking for your brand/products, this will help you to differentiate your brand with others, then you have to develop your brand furthermore, and at the same time you need to focus on your brand logo, designs etc., How unique it is? How stylish it is and how much appealing it is? Meanwhile, you have to draw a trendy tagline or slogan for your brand/startup; I suggest you focus on these things because after finalizing all these you cannot change, otherwise it will be costly for you. Once you are very much confident about your name, logo, slogan then you can move on next step.
Importance of Web Presence for Startups: Today when most of the businesses are dependent on the internet than it is very much important to make a unique web presence for your brand/business. Create a dynamic website which should be a customer’s friendly and link this website with all of your social media networks, i.e. Facebook, Twitter, Instagram, YouTube, etc. Where your customers can find details information through different ways, also keep in mind that it is very important to engage visitors on your social media accounts, it’s just not about posting information’s or updating your social networks, if you succeed in social engagement then you can find potential customers and inquiries about your products or services. Today it is important for brands that how interesting is their story and how they tell their story on social media. When you have all this, a customer’s friendly website and social media network linked to this website then you have to move on next step which is a good blogging strategy.
Why Blogs are Important For Startups: Blog are a link between a business and customers, so for your startup you need to create a strong blog presence as well, because blog is the place where you can connect customers while updating and feeding new information on daily or weekly basis, today blogs are growing day by day and for companies their growth ratio is 48% to 62%, nowadays what companies do, they hire professional bloggers to create a unique content for them, this way they make their batter presence in reader’s follower’s mind.I suggest you create a nice blog , with simple and proper designing and keep this blog updated with all information so you can build strong relationship with your readers and they can be your future’s potential customers because they can build their trust level through your blog, it’s all depends on how frequently you update your blog and how quality content you post on your company’s blog.
Networking and Word of Mouth: Use your networks and word of mouth – WOM, to promote your startup in the beginning, tell your friends and families members about your nature of business and activities, this could be a very useful technique, in some nature of business this is perfect to reach your first 100 to 500 customers without spending any money on advertising. Build your networks and public relationship while keeping in mind that you will promote your brand and services through these channels as your initial marketing strategy, because these people can be your investors or potential customers in the near future. There are many business examples that they found very good responses in terms of their business just because of their strong social network, I know one of my friend he didn’t spend money on marketing in the beginning and he called every friend, and person from his social circle to tell him about his business, and he received very high profitable response.
Viral Video Marketing and Startup: Another idea to promote your startup/business can be a viral video marketing strategy, I am sure you have watched many of these types of viral videos on YouTube or Facebook, can you tell me what is the logic behind??No there is sometimes no logic but there is creativity in all those viral videos, for this you have to be a creative and different than rest of the trends, create a unique video for your brand and upload this video to all major video website and all social networks, if the content of video is unique this will be a big advantage for you, this way you can be noticed by many people and can achieve good response for your business. Here is an example of viral video marketing; I hope you will find some creativity in it because the video is very simple but the idea is very creative and different.
Conclusion: Well there are many ways to make a unique and strong marketing plan for the launching of your brand/business but here I just tried to guide you less expensive and very easy methods to make an effective and worthy marketing plan for your business. I hope this will work for you, as you are a small startup/business owner, therefore you need a strategy where you can reduce the cost and grab the growth for your company, and what is growth for a company and how you can hack growth? I have a very informative article for you about growth hacking for startups, read here and shine your way. If you want to know how to write a one-page marketing plan, go through this free course and give me your feedback. Thanks and enjoy learning Marketing Plan for business.
How To Do Growth Hacking For Startup – Read Here I The Fotoblr I Digital Marketing Hub I